A while back I was on the phone with Bob VandenBoom and he told me about the Toro Leaderboard. I went to the site and played around with it for a bit. It's an interesting idea. And I know what Toro is thinking on this, because superintendents trust their fellow superintendent.
Below is the press release about Toro's Leaderboard:
www.toro.com/Leaderboard), a new website that facilitates word-of-mouth sharing between superintendents who own Toro Equipment or Irrigation solutions.
“Our customers are the best advocates for Toro products,” says Bob
VandenBoom, Toro’s senior marketing manager. “The Leaderboard website
simply facilitates connections for course superintendents who are
researching a new equipment purchase. They can see what nearby courses
say they like about Toro products in their own words and even pick up
the phone and call the course to learn more details about the product or
service related experience.”
Visitors to the Leaderboard website can select a specific product and
view end-user quotes about that product on a map or simply read them on a
single page. The quotes are sorted geographically from the nearest to
the farthest away to be maximize the relevance to the site visitor.
Users can also click on links to “Learn More,” “Request Info” or simply
navigate to view quotes about other Toro products.
The Leaderboard currently displays nearly 600 quotes from
superintendents, greenskeepers, mechanics, club managers/owners and
other industry professionals in the United States and the United
Kingdom. That number continues to grow, as Toro augments the site with
quotes from other English speaking countries around the world.
“Since the site went live, we have seen a groundswell of support from
our customers,” stated VandenBoom. “We’ve been amazed and humbled by the
positive response. These aren’t formal testimonials — they’re just
simple statements from customers about the value or experience they’ve
had with a particular Toro product on their course. The feedback speaks
Visitors to the site are also invited to contribute one or more quotes
of their own as a resource for other superintendents who are researching
The best way to know what the site is all about is to experience it for yourself — go to www.toro.com/Leaderboard to view quotes and submit your own feedback.