A year ago, during the Golf Industry Show in New Orleans, I heard several people say, “We just need to make it through this year.” These people had one thing in common — they were shells hocked by the onslaught of a dreadful economy. Well, we made it through a brutal 2009. Now what?
Not much has changed since last January. Then again, a lot has changed. It’s difficult to say where the golf course maintenance industry will be a year from now, but I’m betting it will be in better shape. Last January, we were all freaked out because there were so many unknowns. There are fewer unknowns this year, which is surely healthy for all of our mental attitudes.
San Diego will be a better show from that perspective. People will be more upbeat, having made it through the wreckage of 2009. Bring on the SoCal sunshine.