You may have noticed you’re seeing less clutter in your email inbox from your friends at Golfdom.
Well, that’s intentional. It’s not that we don’t want to write to you more, but… Well, let me explain:
For years we’ve been sending out multiple e-newsletters each month,
under such names as “Inside Irrigation,” “Chip Shots,” “Puttin’ Down
Roots,” “On the Green,” “Turfgrass Trends” and “Golfdom Insider.”
Moving forward, we’re going with the “less is more” approach. North Coast Media, parent company of Golfdom and our sister publications, Landscape Management and Athletic Turf News,
hired an honest-to-goodness expert on digital media, a talented young
woman by the name of Bethany Chambers. She brings with her real world
experience as well as a masters degree from Northwestern University’s
prestigious Medill School of Journalism. And with Bethany’s help, we’re
going to streamline our e-news offerings for maximum impact.
So what does that mean?
We’re rolling most of our e-news properties into one: the Golfdom
Insider. Expect this e-newsletter twice a month. We’re going to shorten
it, including only items we think will educate, enlighten and once in a
In the event of something big happening in the industry, we’ll send
out a breaking news e-blast, with the latest information, as soon as we
can report the story.
You might see one or two more Chip Shots e-newsletters, like this
one, to round out the year. Once 2013 gets here, we’re making some big
changes around Golfdom headquarters, changes we think you’ll
enjoy. This change to the e-newsletters is just one change. Expect a new
look to the magazine, too, along with some new regular departments and
maybe even another new columnist or two.
With a crew that includes guys like Clark Throssell, Ph.D., Karl
Danneberger, Ph.D., Mark Woodward, CGCS, Joel Jackson, CGCS and Anthony
Williams, CGCS, MG, along with the regular crew at Golfdom –
myself, senior editor Beth Geraci and designer Carrie Parkhill Wallace,
we think you’re going to enjoy what we have in store for the balance of
2012 and beyond.
If you have any comments, you can always email me at firstname.lastname@example.org.