Monday, October 22, 2012

When it comes to email, less is more

You may have noticed you’re seeing less clutter in your email inbox from your friends at Golfdom.

Well, that’s intentional. It’s not that we don’t want to write to you more, but… Well, let me explain:
For years we’ve been sending out multiple e-newsletters each month, under such names as “Inside Irrigation,” “Chip Shots,” “Puttin’ Down Roots,” “On the Green,” “Turfgrass Trends” and “Golfdom Insider.”

Moving forward, we’re going with the “less is more” approach. North Coast Media, parent company of Golfdom and our sister publications, Landscape Management and Athletic Turf News, hired an honest-to-goodness expert on digital media, a talented young woman by the name of Bethany Chambers. She brings with her real world experience as well as a masters degree from Northwestern University’s prestigious Medill School of Journalism. And with Bethany’s help, we’re going to streamline our e-news offerings for maximum impact.

So what does that mean?

We’re rolling most of our e-news properties into one: the Golfdom Insider. Expect this e-newsletter twice a month. We’re going to shorten it, including only items we think will educate, enlighten and once in a while entertain.

In the event of something big happening in the industry, we’ll send out a breaking news e-blast, with the latest information, as soon as we can report the story.

You might see one or two more Chip Shots e-newsletters, like this one, to round out the year. Once 2013 gets here, we’re making some big changes around Golfdom headquarters, changes we think you’ll enjoy. This change to the e-newsletters is just one change. Expect a new look to the magazine, too, along with some new regular departments and maybe even another new columnist or two.

With a crew that includes guys like Clark Throssell, Ph.D., Karl Danneberger, Ph.D., Mark Woodward, CGCS, Joel Jackson, CGCS and Anthony Williams, CGCS, MG, along with the regular crew at Golfdom – myself, senior editor Beth Geraci and designer Carrie Parkhill Wallace, we think you’re going to enjoy what we have in store for the balance of 2012 and beyond.

If you have any comments, you can always email me at

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