Wednesday, August 08, 2007

Chrysler Steps Up Warranty

With so many car manufacturers claiming to be the industry leader in something, Chrysler is trying to shed its dubious distinction of recall leader (2006) by offering a lifetime powertrain warranty.

Chrysler has had a tumultuous few years. It overhauled most of its products following the buyout by Daimler-Benz, and now a new owner appears to be restoring drivers’ confidence with the industry’s first lifetime powertrain guarantee.

The warranty covers all parts and labor as long as the owner brings the car to a Chrysler dealer at least once every five years for a free powertrain inspection. Another caveat is that the new warranty applies to the original owner and is not transferable. If the car is sold within the first three years, the warranty reverts to the previous three-year/36,000 mile coverage for subsequent owners.

Will this automotive milestone coax other car companies to follow suit? Will you be more likely to buy a Chrysler because of the new guarantee?

— David Frabotta

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