Tuesday, May 16, 2006

TOCA Conference

As some of you may know, there is an association dedicated to people who write about grass. The Turf and Ornamental Communicators Association (TOCA) has been around since 1990 and is comprised of more than 200 editors, writers, publishers, photographers, public relations/advertising practitioners and other green industry leaders.
Probably the top perk about being a member of TOCA is the group's annual meeting and the opportunity to stray from the well-worn trade show path. Instead of landing in the same ol' ports — Orlando, New Orleans, Chicago, San Diego — the TOCA circuit the last three years has stopped in the likes of Charleston, S.C., Seattle and Memphis, Tenn. Next May we're headed to Savannah.
This month TOCA members trekked to Napa, Calif., for the chance to participate in educational sessions, rekindle relationships, and make no mistake about it, sample some of the best wine in the world.
The meeting couldn't have gone better, and executive director Den Gardner, administrative assistants Chris and LaVonne Moore and the group's board of directors deserve plenty of accolades.
On Golfdom's part, there was good reason to raise the glass in toast. The magazine was well represented at TOCA's awards ceremony, taking home several first-place honors:
  • Best page design (over two pages) — "OSHA is Watching You," Golfdom Art Director Carrie Parkhill;






Parkhill and Aylward each added a runner-up award to cap off a great first week of May. We're already looking forward to Savannah.

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